How others perceive my brand

Posted: January 10, 2009 | Author: | Filed under: 360 Reach Personal Brand Assessment, Other's feedback | Tags: , , | Leave a comment

In the last two months I’ve done some personal branding work with Reach Communications Consulting.  Part of my work with them included a tool (360 Personal Brand Assessment) which gathered input on how others perceive my brand.  I submitted a list of 35 people who know me pretty well.  Reach surveyed them directly so that their responses were completely anonymous.  20 people responded with great feedback which has been really helpful.

Here are the brand personas that their feedback identified as most closely matching their experience of knowing me.  Below the ranking are the descriptions provided by Reach for each persona.

Rank           Brand Persona  (Number of Combined Responses)

1                   Visionary     (13)

2                   Expert     (11)

3                   Judge     (10)

4                   Connector     (9)

5                   Creator     (9)

6                   Truth-teller     (9)

7                   Entrepreneur     (7)

8                   Calmer     (6)

9                   Wonderer     (5)

10                Achiever, Confidence Emitter, Rock and Self Starter (all with 4 responses)

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More feedback on my brand – leadership competencies

Posted: January 10, 2009 | Author: | Filed under: 360 Reach Personal Brand Assessment, Other's feedback | Tags: , , | Leave a comment

In addition to the quantitative results regarding brand personas from the 360 Reach Personal Brand Assessment which are listed in another post, the tool also identifies a set of leadership competencies based on the feedback from the respondents.

Rank      Leadership Competency  (Number of Combined Responses)

1              Visioning     (33)

2              Relating     (24)

3              Inspiring     (14)

4              Developing     (12)

5              Expressing     (9)

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More feedback on my brand – comments

Posted: January 10, 2009 | Author: | Filed under: 360 Reach Personal Brand Assessment, Other's feedback | Tags: , , , | Leave a comment

In addition to the quantitative feedback provided by the 360 Reach Personal Brand Assessment tool provision was made for anonymous comments.  Here is a sampling:

His warm open style draws people to him and builds trust easily.

Every time I talked with him he was encouraging and I felt more energized coming out of his office.

Rick has unique skills in that he understands the details but can also assemble the details into a world-class solution.

Great leadership skills, outstanding motivator, passionate, caring and outstanding coach.

Rick is very good at building consensus across diverse, sometimes conflicting groups.

He always inspired me to do my best and achieve what I can.

Rick is tremendously supportive.  He does not micro manage his people.