Develop a Local Brand
Posted: February 9, 2009 | Author: rickgage | Filed under: Alignment Insight, Developing Alignment, Related Discussions | Tags: Alignment, Brand | Leave a commentThere are a set of roles which are focused on developing the relationships between two or more organizations. People with these roles go by titles such as:
Account Manager Alliance Manager
Client Services Director
Department Liaison Partner Manager
Business Development Manager
Point of Contact Channel Manager
With any of these roles, sustainable success is rooted in alignment. Developing a local brand can help align organizations more quickly and deeply. “Local” in this case isn’t about geography. It’s about the subset of your total organization which is relevant to the relationship. Local might be people in 50 countries all working together to provide an integrated service.
A local brand is rooted in a clear understanding of the real strengths and weaknesses of your organization as it faces off with the organization you’ve targeted. It is connected to the big brand of your company – the one developed by the marketing geniuses at corporate and costing millions of dollars. But is adapted for what is relevant for the scope of relationships you’ve targeted for development.
Alignment Insight
Posted: January 16, 2009 | Author: rickgage | Filed under: Alignment Insight, Overview, Related Discussions | Tags: Alignment, Alignment Insight, Differentiation, Innovation, Insight, Sustainable, Value Creation | Leave a commentWhat is Alignment?
It’s talked about with terms like:
trusted advisor shared vision
skin in the game virtual supply chain
shared risk / reward cross-goaling
Keiretsu ……… mutual success / failure
a common enemy virtual company
integrated supply chain common goals
With any of these terms, alignment is what’s happening to the relationships between individuals and between organizations.
You can probably think back to a time when you’ve been in a team that was well aligned. It feels great. Its productive, fun, challenging and exciting. Why doesn’t it happen more often? Why does it seem so hard to achieve in relationships between organizations or companies?
Why Alignment Insight?
Major improvements don’t come from working harder or execution refinements.
Changing the game . . . Taking it to the next level . . . Creating sustainable differentiation . . .
. . . all require leaps forward based on strategic insight.
It isn’t lightning that strikes unpredictably or a mystical art practiced by those with some secret knowledge. Its grounded in the hard work of relentless innovation.
Alignment Insight explores the steps which can predictably achieve insights that can transform your organization and your business relationships to create greater alignment.
Rick Gage is the Founder and President of Alignment Insight.
Rick Gage 